![]() When you're using a VPN, however, the IP address that others see is that of the VPN server you're connected with, not your own.īeyond protecting your traffic, VPNs can also let you spoof your location and tunnel past local internet restrictions. With a direct, no-VPN connection to a website, your IP address not only identifies you to that site, but it also identifies your geographic location. This encrypted data travels to a server owned by the VPN company, where it's decrypted and sent on its way.Įncrypted web traffic isn't the only reason you need a VPN. When your VPN is active, all your network traffic-whether from browsers, apps, or iOS itself-gets encrypted before it leaves your phone. Even your own ISP can now aggregate and sell anonymized information. Facebook, Google, and other big name companies have driven an industry built on hyper-specific ad targeting. ![]() ![]() Advertisers track your movements across the web and can build up detailed records of your preferences that they can transmute into cash with the dark alchemy of targeted advertising. The real day-to-day problem is companies out for your data.
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